Mirrors lie...

Another post with "mirror" in the title... Still wondering what the post should be about. Well for starters, the question that has been on a lot of people's minds... (well, at least the ones who care a little bit about what goes on in the media - or at least have time to care.) And now that internship is almost done, I also have time to write about it.

So is Mumbai Mirror going to be your ultimate replacement newspaper? It just might, if you:
a) Have shorter arms than normal people
b) Like full page ads
c) Have enough time (especially between 10 am and 11 am on a weekday) to avail their offer of ONE free movie ticket. You also need time to read all the terms and conditions

In short, it's another gimmicky output from BCCL. I mean, which paper that takes itself seriously would put the words "This paper is your free movie ticket" even above the masthead?

It's got about 35-36 pages of content including 5 pages of Mumbai news. A few national, international pages... sports and regular entertainment stories. No business. A superficial look at health & relationships, TV & movie & 2pages of puzzles n comics (none of which are interesting).

A Mid-Day wannabe.

Would rate good old Midday over it anyday, both in terms of content, design and presentation. Invest five rupees, compare & check out for yourselves.