Tuesday, May 31, 2005

Campaigns that I found interesting this season

Print: Provogue for its visuals - just keeps getting better and better.

TV: FCB's Tata Indica commercial. Read on agencyfaqs! that it's inspired from Japanese automobile ads of the 90s. Anyway - nice idea and very neat production. And Titan Fastrack Eyegear - "eyecandy" more appropriate.

Outdoor: Definitely DNA.

Contest: Airtel Showdown - An obvious choice considering my temporary Bombay numer got shortlisted. Get to spend a day on Shahrukh's team. Wonder what kinda games we'll play :-) ;-)
Anyway, the campaign itself was pretty sad. Celebs get away with pathetic ads.

Product Launch: Hmm... Kingfisher Airlines

Others: Levi's @ Cafe Coffee Day outlets, Tide's attempt to go to small towns & Greenply's version of national integration.

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